Kroger Hour Back Box promoted to help deal with daylight saving time

Tuesday, February 25, 2025 at 5:14 AM

The Kroger Co. (NYSE: KR) is making customers' daylight saving a little easier this year with its first-ever Kroger Hour Back Box and the chance to enjoy one of 39,000 free breakfast items.

In a press release, Kroger stated that it's making customers’ daylight saving a little easier this year with its first-ever Kroger Hour Back Box.

Losing an hour of sleep can shake up the morning routine, but Kroger's Hour Back Box has everything customers need to get that lost hour back. Each limited-edition box is stocked with Our Brands breakfast essentials, including Private Selection™ Cold Brew Coffee Concentrate, Simple Truth™ Oatmilk Creamer and Kroger Frozen Breakfast Sandwiches to provide a much-needed morning pick-me up. The retailer is also helping recipients save during daylight saving and beyond by including a gift card redeemable for a one-year Kroger Boost membership, which includes free grocery delivery, 2X fuel points and more exclusive savings.

A limited run of Kroger Hour Back Boxes will be available for free – first come, first served – starting March 4 at 12 p.m. EST. To get those daylight-saving essentials delivered right before the clocks spring forward, customers can visit Kroger.com/HourBack to claim an exclusive box, while supplies last.

Customers who miss their chance to score a Kroger Hour Back Box can claim one of thousands of free breakfast items. Starting March 7 at 12 p.m. EST, customers can visit Kroger.com/HourBack to choose from one of 39,000 free Our Brands breakfast items, including a Private Selection™ Cold Brew Coffee Concentrate, Simple Truth™ Oatmilk Creamer, or Kroger Frozen Breakfast Sandwiches by downloading a limited-time, single-use digital coupon – redeemable at the Kroger Family of Stores or Kroger.com, while supplies last.

"Losing an hour of sleep during daylight saving can challenge parents and their family's schedule," said Tom Duncan, Vice President, Head of Marketing at Kroger. "We created the Kroger Hour Back boxes to make daylight saving a little easier, helping parents and their families jump start the day with customer-favorite, morning time foods - from a much needed cup of coffee to a filling breakfast sandwich."