Shelbyville. Next door. Next level.
The City of Shelbyville replaced its three-decade old logo and slogan “Pride in Progress” Tuesday at the Intelliplex Conference Center with a more modern looking logo and tagline, “Next door. Next level.”
The new brand was created by Indianapolis-based marketing agency Hirons based on information received from local focus groups, virtual listening sessions and more than 1,000 responses from the community to an online public survey.
“I think this is awesome,” said Shelbyville Mayor Scott Furgeson. “I guess the best thing that we did not share with people tonight is when we picked the new logo, we compared it to all the communities around us and lots of communities in Indiana and our new logo pops better than anybody else’s.
“That means its bolder, it’s nicer, it’s cleaner and it is simple and easy. Our old logo was convoluted. This is bold, simple and plain.”
The logo stacks “Shelby” and “Ville” in black letters on a white background and adds a green period that ties in references to the Shelbyville Parks and Recreation Department, Shelby County Development Corporation, the impact of agriculture on the local community and a nod to the city’s sister city in Japan.
Hirons Executive Vice President Jay Schemanske presents some of the factors that went into creating the City of Shelbyville's new brand Tuesday at the Intelliplex Conference Center in Shelbyville.
The new tagline embodies the city’s small-town feel with a commitment to growth and development.
The new logo and tagline will become front and center in the community’s latest promotional materials and will be visible throughout the city.
Shelbyville Mayor Scott Furgeson speaks to the crowd in attendance Tuesday for the city's unveiling of a new logo and brand.
“We need to promote it and get it out there. This is not going to be an overnight thing. Not everything is going to change tomorrow morning,” said Furgeson. “You will see some new banners around town this week.
“We are working to start rolling this out. It’s more for me as the mayor to go and sell us to everybody. That’s what we are all trying to do – promoting new businesses to come here. We are working on retail opportunities coming our way. I think these changes help these things go a long way for us.”
The Shelby County Post is a digital newspaper producing news, sports, obituaries and more without a pay wall or subscription needed.
IDEM introduces new “Local Air Quality Advisory” for short‑term conditions
Hollywood actor died of natural causes
Indiana Governor Mike Braun extends suspension of gas tax
Letter Carriers' Food Drive this Saturday
Cops Cycling for Survivors to honor more than 300 Indiana officers during 25th annual ride
Peebles 'humbled' with victory
Smith, Hartman secure wins in Parke County Commissioner races
Smith, Russell earn Republican nods for Rockville Town Board
Family of RP student who died wants changes along highway
Indiana State Police launch Wellness Section to support personnel, families and retirees
IHSAA approves Personal Branding, while basketball shot clock proposal fails
Indiana BMV extends hours of operation for the primary election
Smith looks to claim Parke County Commissioner seat
USDA opens enrollment for Grassland Conservation Reserve Program
Governor ceremonially signs bill co-authored by Baird to combat animal cruelty
New online portal brings transparency to Indiana gas prices during declared energy emergency
Electric vehicle fire training held at Rockville-Adams Township Training Center
Indiana FSSA announces results of HCBS attendant care audits - $200 Million in improper payments
