Shelbyville unveils new brand

Shelbyville. Next door. Next level.

The City of Shelbyville replaced its three-decade old logo and slogan “Pride in Progress” Tuesday at the Intelliplex Conference Center with a more modern looking logo and tagline, “Next door. Next level.”

The new brand was created by Indianapolis-based marketing agency Hirons based on information received from local focus groups, virtual listening sessions and more than 1,000 responses from the community to an online public survey.

“I think this is awesome,” said Shelbyville Mayor Scott Furgeson. “I guess the best thing that we did not share with people tonight is when we picked the new logo, we compared it to all the communities around us and lots of communities in Indiana and our new logo pops better than anybody else’s.

“That means its bolder, it’s nicer, it’s cleaner and it is simple and easy. Our old logo was convoluted. This is bold, simple and plain.”

The logo stacks “Shelby” and “Ville” in black letters on a white background and adds a green period that ties in references to the Shelbyville Parks and Recreation Department, Shelby County Development Corporation, the impact of agriculture on the local community and a nod to the city’s sister city in Japan.

Hirons Executive Vice President Jay Schemanske presents some of the factors that went into creating the City of Shelbyville's new brand Tuesday at the Intelliplex Conference Center in Shelbyville.

The new tagline embodies the city’s small-town feel with a commitment to growth and development.

The new logo and tagline will become front and center in the community’s latest promotional materials and will be visible throughout the city.

Shelbyville Mayor Scott Furgeson speaks to the crowd in attendance Tuesday for the city's unveiling of a new logo and brand.

“We need to promote it and get it out there. This is not going to be an overnight thing. Not everything is going to change tomorrow morning,” said Furgeson. “You will see some new banners around town this week.

“We are working to start rolling this out. It’s more for me as the mayor to go and sell us to everybody. That’s what we are all trying to do – promoting new businesses to come here. We are working on retail opportunities coming our way. I think these changes help these things go a long way for us.”

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