Sesame Street’s Cookie Monster named Brickyard 400 Grand Marshal

Monday, July 21, 2025 at 2:02 PM

By Staff report

Sesame Street’s Cookie Monster will serve as the grand marshal of the Brickyard 400 Sunday at the Indianapolis Motor Speedway.

As grand marshal, Cookie Monster will give the traditional command for drivers to report to their cars during pre-race.

This summer, “Sesame Street” is taking a Road Trip Across America to share a message that’s been true since the beloved children’s show debuted in 1969: No matter who you are or where you live, Sesame Street is for you.

“Bring the whole family out for a cookie break as we welcome Sesame Street’s Cookie Monster to IMS for the Brickyard 400 presented by PPG on July 27,” INDYCAR and IMS president J. Douglas Boles said in a media release. “Following Cookie Monster’s command as grand marshal, everyone can enjoy exciting on-track action as the stars of NASCAR take on the iconic 2.5-mile oval. And remember, children under 15 are admitted free with the purchase of an adult Flex or General Admission ticket.”

Cookie Monster’s role as grand marshal will reunite him with NASCAR champion Bubba Wallace, who taped a special video sharing that Cookie Monster and his friends are taking a cross-country trip.

The multi-city tour, which kicks off with Cookie Monster’s role as grand marshal at the Brickyard 400, will bring communities together and showcase the many ways Sesame Street helps children everywhere grow smarter, stronger and kinder. The road trip will be supported by a robust social media campaign featuring the faces and places where Sesame Street friends and fans reside so families across the country can join in on the fun.

Live coverage of the Brickyard 400 starts at 2 p.m. Sunday on TNT Sports.

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