Blushing Beaus enjoying success in Greencastle

Saturday, May 4, 2024 at 10:21 AM

An interest of fashion and working together as a family has turned into a huge business for Lisa Alward and Jessica Drury, the mother-daughter business owners of Blushing Beaus Boutique.

The business, which is located at 8 West Washington St., Greencastle, initially began online.

“We started online and had been thinking about opening a brick and mortar space. We visited Greencastle and loved the town. We loved the look and feel of the historic buildings downtown, as well as the community. We offer ladies clothing, shoes, and accessories, as well as fragrances and a candle line. We want everyone to feel welcome and enjoy their shopping experience,” Alward told The Putnam County Post.

Currently, Blushing Beaus is dealing with the US 231 construction, but the owners are remaining optimistic.

“Construction has only just begun but it is definitely a challenge navigating downtown right now. It is difficult for customers, especially new customers, to find us and there is no parking at all down through the construction area. Customers definitely need to research and plan their route because of parking and so many side streets not being accessible. That being said, we truly appreciate all of the people who do navigate the maze to find us. Supporting local business is what keeps the town growing and thriving and shopping local is at the heart of that,” Alward said.

The business features women’s clothing with sizes ranging from small through 3xl with a mission of making women of all sizes feel beautiful and confident.

“I appreciate getting to know the people who shop with me, whether it’s their first time or they’re a returning customer. I love helping them to feel beautiful and confident,” Alward said.