Shelbyville's hospitality on full display during snowy cross country national championship event

Blue River Cross Country Course transformed into a winter wonderland Saturday for the nearly 3,000 youth competing in the USA Track and Field National Junior Olympic Cross Country Championships.

The early races Saturday morning in Shelbyville started with cold temperatures but little snow on the course. By the final race at 3 p.m., three to four inches of snow had accumulated making for a once-in-a-lifetime experience for the competitors.

“I think people will look back at it as a memorable experience,” said Blue River Cross Country Course director Gary Nolley. “In the moment, you are cold. In the long term, you look back it, 20 years from now it (will be remembered) as a major blizzard.

“No one was out there not having fun. There were snowballs and snowmen. People were making the best of it. They had fun. They all had the right attitude.”

Shelbyville hosted the nationwide event for the second consecutive year and saw only approximately a 5% dip in participation from the 2024 race in much better weather conditions.

“Everyone seemed to be pleased with us,” said Nolley. “We were prepared for the snow as much as anybody.”

The Shelby County Tourism & Visitor’s Bureau posted 30 license plate photos from out-of-state vehicles at the cross country course. Some were from as far away as Maine, New Hampshire, Washington, Oregon and Texas.

Nolley confirmed there were two runners representing Hawaii competing Saturday. And a running club from Albuquerque, New Mexico, brought 70 competitors to the start line.

With nearly 3,000 runners and the sheer number of cars parked at Blue River Memorial Park, Nolley estimates between 8,000 and 10,000 spectators were in attendance Saturday.

“I can’t think back at anything that has brought as much of an economic impact,” he said. “Last year, it was nearly $2 million to the community and the surrounding communities.”

Local hotels, restaurants and retail businesses saw a December economic bump from the event.

“We always want to bring a positive financial impact to the community,” said Nolley.

With help from community leaders and numerous volunteers, including Shelbyville High School student council and National Honor Society members, the event received widespread praise.

“The people are really impressed with how the community welcomes them,” said Nolley. “That’s the difference from being in some big city.”

Shelbyville was not slated to host the event for a second straight year but a change in venue arose, and the Blue River Cross Country Course was available.

The national championship meet is scheduled to be Lafayette, Louisiana in 2026.

The Shelby County Post is a digital newspaper producing news, sports, obituaries and more without a pay wall or subscription needed.