Governor Braun launches Smart SNAP, setting national standard for health and nutrition

Governor Mike Braun today announced the launch of Smart SNAP, a groundbreaking initiative beginning January 1, 2026, that prohibits the use of SNAP benefits for sugary drinks and candy. This policy, a cornerstone of Governor Braun’s Make Indiana Healthy Again plan, reflects Indiana’s commitment to improving nutrition and reversing troubling health trends statewide.

Under Governor Braun’s leadership, Indiana is taking decisive action to set a standard for healthy eating and provide a model for other states.

“This is a common-sense change that will help Hoosiers live healthier lives. By working hand-in-hand with retailers, community organizations, and food banks, we’re ensuring this transition is smooth and effective. Indiana is proving that practical, collaborative solutions can make a real difference—and we hope other states will follow our lead.” - Gov. Mike Braun

This policy change was first announced in April 2025 alongside Secretary of Health and Human Services Robert F. Kennedy, Jr., and Dr. Mehmet Oz, Administrator of the Centers for Medicare and Medicaid Services.

To ensure a seamless rollout, the Indiana Family and Social Services Administration (FSSA) has implemented a comprehensive strategy:

• Retailer Engagement: Three meetings completed, eight more scheduled in January for compliance and training.
• Smart SNAP Retailer Resources: FAQs, posters, labels, and compliance checklists available online, with regular updates.
• Community Partnerships: Food banks and local organizations amplifying awareness statewide.
• Direct Outreach: Posters in all Division of Family Resources offices to inform SNAP recipients.

Indiana was among the first states to secure a USDA waiver for this change, and other states are already exploring similar measures. Smart SNAP underscores Governor Braun’s vision for healthier communities and practical leadership that delivers results.

For more information and resources, visit SNAP.IN.GOV