Governor Braun announces record year for Indiana tourism

Indiana tourism surged past pre-pandemic levels in 2024, delivering impressive numbers for visitor spending, jobs and tax revenue, according to a report released by Governor Mike Braun on Monday.

The report shows tourism continues to be a major engine of economic growth across the state, supporting more than 210,000 jobs and generating billions in spending to strengthen local communities and Main Streets.

“Our state’s record tourism year is great news for Hoosiers and proof of just how much there is to love about visiting Indiana,” said Governor Mike Braun. “Tourism means jobs, stronger Main Streets, and economic growth. These results show that our investments are yielding returns for our economy and showing what makes Indiana a great place to live, work, play and stay.”

Key findings from the 2024 report include:

• 83 million visitors traveled to Indiana in 2024, a 1.9% increase from the previous year
• $16.9 billion in visitor spending, up 4.7% and fully recovered to pre-pandemic levels
• $203 spent per visitor, a continuing upward trend from previous years
• $3.2 billion in tax revenue generated, including:
  • Federal: $1.4 billion;
  • State: $1.1 billion;
  • Local: $740 million.
• More than 210,000 full and part-time jobs supported by tourism statewide
• Business travel surged 10% as both group and transient segments rebounded
• International travel grew 4.7%, continuing its positive trajectory
• For every $1 spent by visitors, 65 cents stayed in Indiana’s economy

"Indiana's tourism industry continued its strong momentum in 2024, and remains a driver of our state’s economy," said Amy Howell, IDDC Interim CEO. "With many metrics passing pre-pandemic levels, it is evident that tourism is fueling growth in communities statewide, and we look forward to further establishing Indiana as a top travel destination."