Artrepreneurship program to help artists turn their craft into business

Wednesday, November 19, 2025 at 10:13 AM

By Staff report

Applications are now open for the Marshall County Artrepreneurship Program (MCAP), an eight-week business training initiative designed for visual artists who want to launch or grow sustainable creative businesses.

The program will run from February through April 2026 at the Heartland Art Center in Plymouth and is offered at no cost to participants.

Over the course of eight weeks, participants will meet on Thursday evenings to explore business fundamentals, financial management, and marketing strategies tailored to artists. The cohort model provides peer support, networking opportunities, and individualized business advising through ISBDC. Participants will also take part in a culminating exhibition at the Heartland Art Center and will receive a $200 mini-grant to support their business goals.

The program is open to visual artists living in Fulton, Marshall, St. Joseph, Elkhart, Starke, Pulaski or Kosciusko counties who work in 2D or 3D media, including visual arts and fine crafts. All artwork must be original, and no prior business experience is required.

Applicants will complete a short online form and submit a portfolio of 3–5 images representing work they currently sell or plan to sell. Applications are open until December 8, and complete details and the application are available at heartlandartcenter.org.